You may have heard about tracking primarily in the context of advertising. However, it’s also a powerful tool when it comes to the spread of false information. Why is that? When you browse the internet or your social network feed, your behavior, interests, contacts in some instances and more are tracked by various parties across websites in order to create an extremely detailed profile of you to sell to others without your knowledge or consent. These profiles are used for personalized advertising but can also serve to present any kind of targeted information to you.

您可能听说过跟踪主要是在广告方面。然而，在传播错误信息时，它也是不可忽视的工具。为什么呢？当您浏览互联网或社交网络内容时，您的行为、兴趣、某些情况下的联系人以及更多信息会被网站上的各方跟踪，然后在您不知情或未经您同意的情况下建立您的极为详细的个人资料并出售给其他人。这些资料可以用于个性化广告，当然也可以用于向您呈现任何类型的目标信息。