You may have heard about tracking primarily in the context of advertising. However, it’s also a powerful tool when it comes to the spread of false information. Why is that? When you browse the internet or your social network feed, your behavior, interests, contacts in some instances and more are tracked by various parties across websites in order to create an extremely detailed profile of you to sell to others without your knowledge or consent. These profiles are used for personalized advertising but can also serve to present any kind of targeted information to you.

Probablamain has ti udì da fastizaders en emprima lingia en connex cun reclamas. Ma els èn er utensils effectivs sch'i sa tracta da derasar infurmaziun nuncorrecta. Ma pertge? Sche ti navigheschas en l'internet u en ils contos da social media, vegnan fastizads tes cumportament, tes interess u schizunt tes contacts e dapli – e quai da differentas partidas e sur differentas websites ora. L'intent è da crear in profil extremamain detaglià da tai per al vender ad auters senza tes savair u tes consentiment. Tals profils vegnan duvrads per reclamas persunalisadas, ma era per ta confruntar cun da tuttas sorts infurmaziuns adattadas a tes profil.